RSA Air Miles Reward Program

AIR MILES® Reward Program

Increase customer retention by rewarding your RSA clients with AIR MILES® Reward Miles

Did you know that RSA’s partnership with the AIR MILES Reward Program not only rewards your clients for their loyalty, but is also a great retention tool? Clients who take advantage of this offer demonstrate greater loyalty, with retention rates up to 5% higher.

Whether their policy is new or being renewed, your client can get 1 Mile for every $20 in premium (including taxes) on select home and auto insurance services, and on eligible Commercial Insurance small to medium business policies.* Look out for the AIR MILES indicator on your preferred quote vendor to see how many Miles your clients could get when they purchase their policy with RSA.

The AIR MILES® Reward Program is Canada’s premier coalition loyalty program. This program allows members to collect AIR MILES® Reward Miles at retail stores and services nationally, and redeem them for flights, accommodation, leisure products and more. RSA has partnered with the AIR MILES® Reward Program since 2007, providing your clients with great loyalty rewards and our broker partners with a powerful retention tool.

Check out how Canadians are using AIR MILES.

Have further questions? Please see our Q&A page.

Miles are allocated monthly to Collectors that include their Collector Number with their RSA policy. A Collector Number can be added to a policy after the effective date, but there are no retroactive Miles.

Have further questions? Please see our Q&A page.

Your client can enroll in the AIR MILES Rewards Program by visiting or by calling 1-888-AIR-MILES (888-247-6453). Once they receive their Collector Number, make sure they register it to their RSA policy here or by calling RSA at 1 (888) 877-1710.

Have further questions? Please see our Q&A page.

Browse our additional resources for insightful documents and marketing collateral to help drive customer retention with the AIR MILES Reward Program.

* Please see Terms and Conditions. Offer not available in Manitoba or Saskatchewan.

† Average retention rate based on data conducted in 2017.

®™ Trademarks of AM Royalties Limited Partnership used under license by LoyaltyOne, Co. and Roins Financial Services Limited.